What do you bring to AUC?
Having vision is only part of the role. Equally important (and more challenging) is communicating it in a way that inspires others to see, understand, and contribute to the same vision. Whether working with creatives, colleagues, or clients, I inevitably get wrapped up in the passion and possibility of the work. The constant refinement of ideas, and balance of pioneering with performance, make the process rewarding. It helps a lot if it's fun, too.
What's your secret advantage?
I'm curious and I question things. I believe by observing, collaborating, and constantly changing your perspective, you can connect dots and, together, create unexpected work that works.
What's a unifying theme from your career?
Finding ways to explore new and diverse areas at every step of my career. Working for agencies focused on design, branding, multicultural, direct, digital, promotional, and now, commerce has given me a dynamic view of how consumers experience brands.